An Ezine as you know is an electronic newsletter or magazine, which is sent out by email. Yet this standard definition of an electronic newsletter has changed and so too will the true definition of an Ezine in the future. How so you curiously ask? Well, the reason I say this is because in 1995 we put our newsletters for my company online at our website, because well because not everyone was using email yet and the attachment thing was tricky on many email programs. Not all the software would be in sync. Therefore at that time it was possible but not really feasible to send them out by email like it is today. I would say we were one of the first companies to really do this for our customers, employees and franchisees. Of course it was not an Ezine as the term was not really coined yet although some say it was being tossed around a little. After seeing this incredible evolution and even watching the astronomical growth of online article submission sites, before RSS was popular, you can see how things have changed. And this leads me to speculate that they will change again in the future and thus the Ezine should have a definition, which allows it to evolve rather than lose out to a more advanced species in the future. That is what I am thinking. As practitioners of the Ezine sub-sector we should not box ourselves in unless it serves the greater good and the forward progression of the article submission websites and its users and the supply chain of content. Additionally we must make sure it all fits the Ezine Publisher clients and hungry for information customers who subscribe. So, lets make Ezine the most broad definition allowing for the most possible future chess moves. Consider this in 2006. |
