Many of my coaching clients are coaches themselves, and quite a few of them have asked me how to promote their coaching business online. Here is some of the information I have shared with them. Use these tips and ideas to promote your own coaching practice online, get more clients and make more money:
- Have a Professional Web Site. In order to attract online clients, you need to present a very professional image online. People who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your business.
The web site should have professional look and feel and have information about your business, as well as your products and services. There should be a way for customers to contact you, as well as subscribe to your newsletter.
- Explain What You Do on Your Web Site. Not everyone knows what a coach is, so in addition to calling yourself a coach, make sure you explain what a coach does. For example, if you are a dating coach, explain that you help men and women find that one perfect person.
If you are a career coach, tell your web site visitors that you help them figure out the perfect career, and then you help them find a job that reflects their career choice. And if you are a business coach, tell them how you can help their business succeed.
- Publish a Newsletter. Not everyone who comes to your web site will immediately become a coaching client. Not everyone who comes to your web site will buy your products immediately. You need means to keep in touch with people who come to your web site, but are not ready to hire you or purchase your products.
A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.
- Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.
- Publish Your Articles Online. Publishing articles is a great way to show off your coaching expertise, as well to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Use the five techniques we outline above to drive targeted clients to your coaching practice. Effective promotion of your coaching practice online will make a difference between your coaching web site sitting idly and a coaching web site that drives leads and clients for your business every single day. |
